IGNOU MBA in Digital Marketing Admission 2026: Fees, Eligibility Criteria, Syllabus, Jobs

IGNOU MBA in Digital Marketing: IGNOU University was established in 1985 to provide open and distance education. 3 Million+ students are connected and having education at UG, PG, Diploma, or certificate level. The university is recognised by the UGC-DEB (Distance Education Bureau) for ODL courses. NAAC was awarded an ‘A++’ grade for providing quality education.

Master’s in Digital Marketing Management is a 2-year-long course that is validated by UGC. The programme is offered in 4 semesters to the students. IGNOU MBA in digital marketing fee is INR 66,000 for Indian candidates. The IGNOU admission process for MBA in Digital Marketing course is ongoing with a last date of 31 January 2026. Interested students can visit the official website of the university, @ignou.ac.in, to fill in the admission form.

The admission process for the MBA course is going to be based on no entrance examination, and INR 300 is the application fee. Students have to pay this fee through the official website of the university to have successful admissions. Other information about the university or the course is given in this article in brief. That can give you a clear view of the distance education system.

IGNOU MBA in Digital Marketing Course Highlights Table

IGNOU MBA in Digital Marketing Course Details

IGNOU MBA in Digital Marketing is a 24-month course that is divided into 4 semesters by the university. Digital Marketing is going to be the most demanding field in the 2026 job market. The university has designed its curriculum with relevant subjects such as management function, managerial economics, social media marketing, digital entrepreneurship, web analytics, media planning, and others.

Through this course, students will have a chance to learn about skills like SEO & SEM management, content marketing, project management, web analytics, adaptability, algorithm management, and so on. After this course, students can build their career as a professional digital marketing manager, digital marketing executive, or social media manager.

IGNOU MBA in Digital Marketing Admission 2026

The university offers admission for ODL courses twice a year in the January and July sessions. IGNOU MBA in Digital Marketing admission is open for graduates into the January 2026 academic year and the last date to apply is 31 January 2026. To apply for this course, students should check the eligibility criteria and admission procedure first before jumping to the form submission process.

The admission process for the IGNOU MBA course is based on a merit list or a first-come, first-served basis. Interested Candidates can go to the official website of the university through this link @ignou.ac.in and can start the admission process. For that, they have to pay a registration fee of INR 300 as a mandatory fee to book their seat in the program successfully.

IGNOU MBA Digital Marketing Eligibility Criteria

It is the most important step in the IGNOU admission process that has to be checked before the form-filling process. The eligibility criteria related to the IGNOU MBA course with a specialisation in digital marketing are given below for the students. This is created from the official document or instructions of the university. That is:

• Must have a bachelor’s degree from a UGC-approved university.
• Had secured a 45 to 50 percent mark at the graduation level.
• 5% of marking relaxation is given to the reserved categories.
• The admission process is based on an entrance fee.
• No age limit to apply for the ODL MBA Course.

IGNOU MBA in Digital Marketing Course Fees

IGNOU provides an MBA course with a specialisation in digital marketing management. The programme fee covers academic fee, registration fee, examination fee, and others. IGNOU MBA in digital marketing fee is INR 66,000 as an academic fee that can be paid in a semester system as well. For the 1st, 2nd, 4th semester fee is INR 16,000 and for 4th semester is INR 18,000.

Students who want to take admission to the 2026 academic cycle have to pay INR 300 as a registration fee. The examination fee for each subject is INR 200, which will be submitted at the time of the examination form submission process. Besides that, students can use UPI or Net Banking to pay the course and admission fee for a fast transaction process.

IGNOU MBA in Digital Marketing Course Syllabus

Why Choose IGNOU MBA in Digital Marketing?

Some of the top reasons to study an MBA in digital marketing course at IGNOU are mentioned here. That can give you a clear perspective on distance mode of education and its relevance in the tech era. That is:

• This is a trendy and most demanding field in the 21st century.
• Students can have a degree in this sector by doing an internship in the same field to get real-time experience.
• IGNOU helps students in doing that through a flexible mode of learning by weekend-based classes.
• Students who want to switch to the marketing sector can do this course for easy entry into the job market.
• Candidates can learn about this course through the e-learning material that is available at the university’s official website for all students for free.

Jobs After Completing IGNOU MBA in Digital Marketing Course

Also Read: