IGNOU MBA in Marketing Management Admission 2026: Fees, Subjects PDF, Eligibility & Last Date

IGNOU MBA in Marketing Management Admission 2026: Indira Gandhi National Open University (IGNOU) is a central university established by the Government of India. The MBA in Marketing Management at IGNOU is offered through the School of Management Studies (SOMS). IGNOU is recognized by the University Grants Commission (UGC) and accredited with an A++ grade by NAAC.

The MBA in Marketing Management offered by IGNOU is approved by statutory bodies such as the Distance Education Bureau (DEB) and the All India Council for Technical Education (AICTE). It is a 2-year postgraduate course offered under the School of Management. The fee for the IGNOU MBA marketing course is INR 16,000 per semester.

Admission to the IGNOU MBA in Marketing Management for the January 2026-27 session has begun on 17 December 2025. The last date to apply is 31 January 2026. Admission is generally based on eligibility criteria and merit, and no entrance exam is required. Interested candidates can apply online by visiting the official IGNOU website.

To apply for the MBA program, candidates need to pay an application fee of INR 300, which is non-refundable and must be paid online at the time of submitting the application form.

IGNOU MBA Marketing Highlights

IGNOU MBA in Marketing Management Admission 2026

Candidates who wish to take admission in the IGNOU MBA in Marketing Management for the January 2026-27 session must know that the online application process has started on 17 December 2025. The last date to submit the application form is likely to be 31 January 2026. The registration fee for this course is Rs 300/ which is non-refundable.

Admission to the IGNOU MBA in Marketing Management is conducted through a completely online process. Interested candidates must first ensure that they meet the eligibility requirements, including having a valid graduation degree from a recognised institution.

The admission process involves filling out the online application form through the official IGNOU website and meeting the eligibility requirements. Since IGNOU does not conduct an entrance exam for this program, selection is based on eligibility and merit, making the admission process simple and student-friendly.

IGNOU MBA in Marketing Management Course Details

MBA in Marketing Management is a postgraduate degree course that focuses on teaching students how to promote products, services, and brands effectively. This program usually takes 2 years to complete and is divided into 4 semesters, with each semester lasting around 6 months. The course helps students understand customer behaviour, market trends, advertising, sales strategies and digital marketing.

This course is suitable for students who are interested in business, promotion, market research, and working with people. After completing an MBA in Marketing Management, graduates can find job opportunities in areas such as marketing, sales, advertising, digital marketing, and brand management. Students can work in roles such as marketing executive, brand manager, digital marketing manager, sales manager, market research analyst, advertising manager, product manager, or business development executive.

Why Choose IGNOU MBA in Marketing Management?

• Growing Demand for Digital Marketing: Digital marketing is growing very fast around the world. Companies prefer it more than traditional marketing. An MBA in Marketing Management helps students understand this field and build a strong career.
• Create Strong Brands: Marketing allows you to grow step by step. With the right education and experience, one can create brands, develop new products and share ideas that attract customers and increase sales.
• An Interesting Career: Marketing is a lively and enjoyable field. Students meet new people, understand customer needs and learn about changing market trends. Every day brings new challenges to solve.
• Learn Useful Skills: An MBA in Marketing Management helps candidates learn important skills. One can improve their communication, creativity, and planning skills, which are needed to succeed in marketing.
• Good Career Growth: The marketing field offers many chances to grow. This MBA program gives them both basic knowledge and practical learning, helping them move ahead in their career.

IGNOU MBA Marketing Management Eligibility  Criteria

If students are planning to pursue an IGNOU MBA in Marketing Management, it is important to first check whether they meet the eligibility requirements. By carefully matching their academic background and marks with the eligibility points given below, candidates can ensure they meet the criteria and improve their chances of getting admission into the program.

• Applicants who are willing to enroll in an MBA in Marketing Management have to hold a bachelor’s degree in a relevant stream or its equivalent from a recognized university. 
• Having a minimum of 40% marks is necessary to qualify for admission.
• There is no maximum age limit to get enrolled. 

IGNOU MBA in Marketing Management Syllabus

Second Year

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