IGNOU MBA in Marketing Management Admission 2026: Fees, Subjects PDF, Eligibility & Last Date

IGNOU MBA in Marketing Management Admission 2026: Indira Gandhi National Open University (IGNOU) is a central university established by the Government of India. The MBA in Marketing Management at IGNOU is offered through the School of Management Studies (SOMS). IGNOU is recognized by the University Grants Commission (UGC) and accredited with an A++ grade by NAAC.

The IGNOU MBA in Marketing Management is approved by statutory bodies such as the Distance Education Bureau (DEB) and the All India Council for Technical Education (AICTE). It is a 2-year postgraduate course offered under the School of Management. The fee for the IGNOU MBA marketing course is INR 16,000 per semester. IGNOU MBA Marketing admission last date is 28 February 2026 in January session.

Admission is generally based on eligibility criteria and merit, and no entrance exam is required. Interested candidates can apply online by visiting the official IGNOU website @ignou.ac.in. To apply for the MBA program, candidates need to pay an application fee of INR 300, which is non-refundable and must be paid online at the time of submitting the application form.

IGNOU MBA Marketing Highlights Table

IGNOU MBA in Marketing Management Course Details

MBA in Marketing Management is a postgraduate degree course that focuses on teaching students how to promote products, services, and brands effectively. This program usually takes 2 years to complete and is divided into 4 semesters, with each semester lasting around 6 months. The course helps students understand customer behaviour, market trends, advertising, sales strategies and digital marketing.

This course is suitable for students who are interested in business, promotion, market research, and working with people. After completing an MBA in Marketing Management, graduates can find job opportunities in areas such as marketing, sales, advertising, digital marketing, and brand management. Students can work in roles such as marketing executive, brand manager, digital marketing manager, sales manager, market research analyst, advertising manager, product manager, or business development executive.

IGNOU MBA in Marketing Management Admission 2026

28 February 2026 is the last date for IGNOU MBA in Marketing Management admission under the January 2026 academic year. Students who are keen they required to visit the official portal of the university @ignou.ac.in and application form fee is INR 300. The IGNOU admission process has begun for Master of Business Administration course in Marketing specializations in January session.

Interested candidates must first ensure that they meet the eligibility requirements, including having a valid graduation degree from a recognised institution. The admission process involves filling out the online application form through the official IGNOU website and meeting the eligibility requirements. Since IGNOU does not conduct an entrance exam for this program, selection is based on eligibility and merit, making the admission process simple and student-friendly.

IGNOU MBA Marketing Management Eligibility  Criteria

If students are planning to pursue an IGNOU MBA in Marketing Management, it is important to first check whether they meet the eligibility requirements. By carefully matching their academic background and marks with the eligibility points given below, candidates can ensure they meet the criteria and improve their chances of getting admission into the program.

• Applicants who are willing to enroll in an MBA in Marketing Management have to hold a bachelor’s degree in a relevant stream or its equivalent from a recognized university.
• Having a minimum of 40% marks is necessary to qualify for admission.
• There is no maximum age limit to get enrolled.

IGNOU MBA Marketing Management Course Fees 

The Indira Gandhi National Open University MBA Marketing Management programme fee is INR 66,000, with an application fee of INR 300 and an examination fee of INR 200 per course, we mention complete course fee in below table.

IGNOU MBA in Marketing Management Syllabus

Second Year

IGNOU MBA in Marketing Management Assignment Submission 2026

Indira Gandhi National Open University has started the assignment submission procedure for the MBA in Marketing Management for the June 2026 Term-end examination. Students are required to visit the official portal or reach out offline to the nearby regional or study centre. IGNOU assignment for MBA Marketing Management submission last date is 31 March 2026 for the June TEE. Assignments carry a weightage of 30% of the total marks, meaning that out of 100 marks, 30 marks are allocated to assignments, while the remaining 70 marks are based on the Term-End Examination (TEE).

Why Choose IGNOU MBA in Marketing Management?

• Growing Demand for Digital Marketing: Digital marketing is growing very fast around the world. Companies prefer it more than traditional marketing. An MBA in Marketing Management helps students understand this field and build a strong career.
• Create Strong Brands: Marketing allows you to grow step by step. With the right education and experience, one can create brands, develop new products and share ideas that attract customers and increase sales.
• An Interesting Career: Marketing is a lively and enjoyable field. Students meet new people, understand customer needs and learn about changing market trends. Every day brings new challenges to solve.
• Learn Useful Skills: An MBA in Marketing Management helps candidates learn important skills. One can improve their communication, creativity, and planning skills, which are needed to succeed in marketing.
• Good Career Growth: The marketing field offers many chances to grow. This MBA program gives them both basic knowledge and practical learning, helping them move ahead in their career.

Career Scope IGNOU MBA Marketing Management

IGNOU MBA in Marketing Management has a prosperous career scope for the freshers. In 21st Century, Marketing or Digital Marketing Management is a booming industry. Graduates can build their careers in this sector for job roles like; brand manager, marketing manager, campaign manager, sales strategist, digital marketing manager etc.

Many national and international organisations offer these job roles such as Google, Facebook, Amazon, Deloitte, Infosys, Reliance, Microsoft, IBM and others. Candidates can get a salary package of up to INR 3 to 15 LPA at the beginning of their career and experienced working professionals can expect a salary package of up to INR 5 to INR 30 LPA, which depends on the company they applied for.

Jobs After Completing IGNOU MBA in Marketing Management Course

Other IGNOU MBA Specializations