IGNOU MBA in Sales Management is a postgraduate course that is offered in 4 semesters. The course is recognised by the University Grants Commission (UGC) and DEB for the distance mode of learning. This is a specialised course that students can pursue with flexible classes on weekends, and the programme focuses on giving students relevant skills according to the job market.
21 million students are enrolled in IGNOU and are having higher education in the ODL mode of education. The university was established in 1985 as a government university, and it has 57 regional centres for open courses. Indira Gandhi National Open University is awarded as #no.1 open university by the UGC and also accredited with an ‘A++’ grade by NAAC. Its vision is to become a premier university in the open and online domain.
An MBA in sales management is a professional degree, and students can pursue this course from IGNOU at an affordable fee. The total fee for an IGNOU MBA course is INR 66,000 for Indian citizens. The IGNOU admission process has begun for Master of Business Administration online programme in Sales Management specializations and last date of 31 January 2026 under the January 2026 academic cycle. Interested students can visit the official website @ignou.ac.in to fill in the admission form.
IGNOU MBA in Sales Management Course Highlights Table
| Particulars | Details |
|---|---|
| Course Name | Master of Business Administration (MBA) – Sales Management |
| Course Level | Postgraduate |
| Mode of Study | Distance / Online Learning |
| Duration | Minimum 2 Years / Maximum 4 Years |
| Eligibility | Bachelor’s degree with minimum 50% marks (45% for reserved categories) |
| Admission Process | Merit-Based |
| Medium of Instruction | English |
| Course Fee | INR 66,000 |
| Examination Mode | Term-End Examination (Offline) |
| Course Focus | Sales Strategy, Customer Management |
| Key Subjects | Sales Management, Consumer Behaviour, CRM, Marketing Strategy |
| Skills Developed | Sales Planning, Negotiation, Team Management |
| Career Scope | Sales Manager, Business Development Manager, Account Manager |
| Degree Recognition | UGC-Recognized |
| Official Website | ignou.ac.in |
IGNOU MBA in Sales Management Course Details
Master’s of Business Administration in Sales Management is a specialised course at IGNOU. Candidates can study this course in the ODL (Open and Distance Learning) mode of education. The duration of the programme is 2 years and covers subjects such as brand management, sales force management, and international marketing management.
Students can attend regular weekend-based classes and acquire practical skills for career growth. The top skills that you can learn from this course are business communication, forecasting, data analysis, active listening, problem-solving, etc. It is a great course for those who are active listeners and good at connection-building.
IGNOU MBA in Sales Management Admission 2026
Interested students in the IGNOU MBA in sales management course can visit the official website of the university to apply @ignou.ac.in. The Indira Gandhi National Open University has begun admission process for MBA in Sales Management course under the January academic year and the last date is 31 January 2026 to take admission into this programme.
IGNOU MBA admission fee is INR 300 as an investment fee for all the candidates. To apply for this course, students should have an ABC or DEB-ID in advance before jumping into the registration process. The selection process for this course is going to be based on merit list or first-come, first-served through the online form-filling process.
IGNOU MBA in Sales Management Eligibility Criteria
Candidates have to pass the IGNOU eligibility criteria for the MBA course in sales management. The requirements are designed according to UGC and NEP for the applicants. These are simple to qualify for, and students should read them carefully before applying. The eligibility criteria are as follows:
- Have a bachelor’s degree in any discipline.
- Must have scored 50% marks at the graduation level.
- 5% of marking relaxation is given to the reserved categories.
- No age barrier to apply for this course.
- Also, No entrance examination for admissions.
IGNOU MBA in Sales Management Course Fee
The IGNOU MBA with a specialisation in sales management course fee is affordable. That is based on the course fee, admission fee, examination fee, college development fee, and convocation fee. The total fee for IGNOU MBA in Sales Management course is INR 66,000 for 4 semesters. The fee for 1st, 2nd, and 4th semesters will be INR 16,000 and INR 18,000 for the 3rd semester.
IGNOU MBA admission fee is INR 300, which has to be submitted at the time of the form submission process. The examination fee is INR 200 for each course, and to pay the fee, students can use digital payment systems. Like UPI, Net Banking, Credit Card, or Debit Card, etc.
IGNOU MBA in Sales Management Course Syllabus
| Semester 3 | Semester 4 |
| Sales Management & Sales Strategy | Sales Force Management & Leadership |
| Consumer Behaviour | Retail & Channel Management |
| Customer Relationship Management (CRM) | Negotiation & Relationship Selling |
| Sales Forecasting & Territory Management | Strategic Sales Planning |
| Business-to-Business (B2B) Marketing | Project Work / Dissertation |
Why Choose IGNOU MBA in Sales Management?
Freshers who want to step into the sales management sector can pursue this course from IGNOU to avail themselves of some benefits. The top advantages that come with an MBA course in sales management are listed below. The point can guide you and help you in making a better decision for career growth, according to the job market.
- Students can do this course in a distance mode of learning that provides flexibility plus opportunity. Like to do an internship in the same field to gain real-world experience of the sector.
- The fee structure of the IGNOU MBA course is lower than that of other open universities.
- The degree is also recognised and valid in the corporate job market. By having 2-3 years of experience, students can work with reputable companies too.
- An MBA in sales management may make it easier for candidates to advance their careers.
- The university provides interactive on-campus classes that are also helpful for the students in practical skill development.
Jobs After Completing IGNOU MBA in Sales Management
| Job Role | Average Salary (Per Year – India) |
| Sales Manager | INR 6 L – INR 12 L |
| Business Development Manager | INR 5 L – INR 10 L |
| Area Sales Manager | INR 6 L – INR 11 L |
| Key Account Manager | INR 7 L – INR 14 L |
| Channel Sales Manager | INR 6 L – INR 12 L |
| Regional Sales Manager | INR 8 L – INR 18 L |
| Retail Sales Manager | INR 5 L – INR 9 L |
| CRM Manager | INR 6 L – INR 12 L |
| Sales Strategy Consultant | INR 8 L – INR 16 L |
| Government / PSU Sales Roles | INR 6 L – INR 12 L+ |
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